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NEWSLETTERS
05.23.2009
SHOW M.SCHIFANO
Download attachment: INVITO.pdf
From 23 May to 30 October the MDM Museum in Porto Cervo will be mounting a show by Mario Schifano. Tutte STELLE, All Stars, is promoted by the Gocil Group s.r.l. and is curated by Luca Massimo Barbero. Mario Schifano (Holms 1934 – Rome 1998) was one of the most versatile and innovative artists on the international art scene in the second half of the 20th Century. This show will be presenting to the public various aspects of the most relevant and significant works by this great artist; it has been organised together with the Mario Schifano archive in Rome And the Marconi Foundation, Milan. It has also been sponsored by the Italian ministry of cultural affairs, the Sardinian regional government, the provincial government of Olbia, the town council of Arzachena, and the Costa Smeralda consortium.
The show extends over the four floors of the MDM museum. Each floor will be devoted to a specific group of Schifano’s work and will present various central themes of his output, above all the delicious and refines pieces based on the idea of stars: works which are not well-known by a wider public.
On the ground floor there will be presented series of works concerned with the remaking and reinterpretation of the icons and logos of consumerism, advertising, and the mass media. These are decontextualised images reproduced as fragments or details; they are shot through by a vibrant and expressive painterly handling and they hint at their possibility of being an antidote to the risks of depersonalisation run by the new iconic world of the ‘60s.
The central space of the museum is concerned with the artist’s special relationship with Futurism, a movement that was basic to the Italian avant-garde and which sees its centenary in 2009. In fact, Schifano established – above all halfway into the ‘sixties – a deep, knowledgeable, and explicit relationship with Futurism through his creative “rivisitations” of its works; this was the result of his interest in their parallels with present-day technology and city life.
On the top floor there will be shown the works in which Schifano depicted starry skies and desert landscapes. In fact the artist had been born in Homs, Libya, the ancient Leptis Magna, and these origins of his were then reused as an alternative archetypal space to that of city life: but, through his use of non-naturalistic and brilliantly coloured palms and oases, it was one that was just as artificial.
And, last but not least, in the museum’s basement we will be showing a fascinating series called Paesaggi TV, TV Landscapes. The artist created these on photographic paper. They will be shown together with a large flat-screen monitor which will allow the public to see videos and films about Schifano: a reflection of his recurrent thoughts and images about how his own creativity was experienced through a “screen”.
So this is the way in which the MDM – Monte di Mola Museum will present itself this summer. This exhibition area is run by the Gocil Group s.r.l. and was opened in 2008. The museum is situated in the heart of the new Porto Cervo village: the Promenade du Port. Situated between the old port and the Porto Cervi piazza, the Promenade du Port has been created with the aim of becoming the social centre of this part of the coast. Shops, boutiques, restaurants and bars will offer a rich and exclusive panorama, and the museum will be its most innovative point. It has been planned as a new way for enjoying the Costa Smeralda, one that is even more cultured and international. The museum debouches in a refined champagne bar and, this year, it will also have a bookshop.
The experimental intentions of Schifano’s art were already clear by the end of the ‘50s. This was a crucial moment for defining the relationship between the visual arts and the mass imagery of the new consumerist society. In this context, Schifano’s painting became at once the means and the ends for exploring the new languages and status of information and communications. The amazing up-to-datedness and relevance of his inter-medial vision is what lies at the heart of this show, which was purposely conceived of as an exploration of his characteristic and varied contamination of various genres.
So the activity of the MDM museum in Porto Cervo forges ahead in a coherent manner. This show is an investigation into the relationship between art and the mechanisms of communications – as was also the case in the 2008 exhibition devoted to the Artypo works by Mimmo Rotella.
As someone who commuted between Rome and New York and had a vital and positive view of what was happening in the American art world, in the ‘60s Schifano developed his own, parallel activity, one that was quite different to that of Andy Warhol and Pop Art. He interpreted this same age of new mass-communications but by appropriating and rereading advertising’s collective image; this he interpreted with an amazing critical spirit, one that was prescient of the new dynamics of visual culture’s global relationships. His hunger for the world of images allowed him to wander through the genres and icons of the new international social-cultural panorama – from advertising to cinema – all of which he incorporated into his work as “archaeological finds” from current civilisation: he thus created a parallel and unique world, one filtered through his critical and debunking vision.
For this show we will be publishing a full-colour catalogue in Italian and English, edited by Luca Massimo Barbero; with its juxtaposition of images, original essays, and a full documentation of other material – including interviews with the artist – it presents a new and complete overview of Schifano’s work.
GOCIL GROUP S.R.L. : www.gocilgroup.com - info@gocil.it - ph 0789.92225
Inuaguration: Saturday 23 May 2009 at 6.30 p.m.
Venue: mdm – museum Promenade du Port - Via del Porto Vecchio 1 07020 Porto Cervo Arzachena
Information: +39 366.3634012 – www.mdmmuseum.it – direzione@mdmmuseum.com – segreteria@mdmmuseum.com
Opening hours : Tuesday through Sunday, 6 p.m. to midnight.
Entry: free
Catalogue: Skira
Press Office:
SPAINI & PARTNERS +39 050 36660 / 36985 www.spaini.it
Guido Spaini guido.spaini@spaini.it
Matilde Meucci +39 349 2381566 matilde.meucci@spaini.it
The show extends over the four floors of the MDM museum. Each floor will be devoted to a specific group of Schifano’s work and will present various central themes of his output, above all the delicious and refines pieces based on the idea of stars: works which are not well-known by a wider public.
On the ground floor there will be presented series of works concerned with the remaking and reinterpretation of the icons and logos of consumerism, advertising, and the mass media. These are decontextualised images reproduced as fragments or details; they are shot through by a vibrant and expressive painterly handling and they hint at their possibility of being an antidote to the risks of depersonalisation run by the new iconic world of the ‘60s.
The central space of the museum is concerned with the artist’s special relationship with Futurism, a movement that was basic to the Italian avant-garde and which sees its centenary in 2009. In fact, Schifano established – above all halfway into the ‘sixties – a deep, knowledgeable, and explicit relationship with Futurism through his creative “rivisitations” of its works; this was the result of his interest in their parallels with present-day technology and city life.
On the top floor there will be shown the works in which Schifano depicted starry skies and desert landscapes. In fact the artist had been born in Homs, Libya, the ancient Leptis Magna, and these origins of his were then reused as an alternative archetypal space to that of city life: but, through his use of non-naturalistic and brilliantly coloured palms and oases, it was one that was just as artificial.
And, last but not least, in the museum’s basement we will be showing a fascinating series called Paesaggi TV, TV Landscapes. The artist created these on photographic paper. They will be shown together with a large flat-screen monitor which will allow the public to see videos and films about Schifano: a reflection of his recurrent thoughts and images about how his own creativity was experienced through a “screen”.
So this is the way in which the MDM – Monte di Mola Museum will present itself this summer. This exhibition area is run by the Gocil Group s.r.l. and was opened in 2008. The museum is situated in the heart of the new Porto Cervo village: the Promenade du Port. Situated between the old port and the Porto Cervi piazza, the Promenade du Port has been created with the aim of becoming the social centre of this part of the coast. Shops, boutiques, restaurants and bars will offer a rich and exclusive panorama, and the museum will be its most innovative point. It has been planned as a new way for enjoying the Costa Smeralda, one that is even more cultured and international. The museum debouches in a refined champagne bar and, this year, it will also have a bookshop.
The experimental intentions of Schifano’s art were already clear by the end of the ‘50s. This was a crucial moment for defining the relationship between the visual arts and the mass imagery of the new consumerist society. In this context, Schifano’s painting became at once the means and the ends for exploring the new languages and status of information and communications. The amazing up-to-datedness and relevance of his inter-medial vision is what lies at the heart of this show, which was purposely conceived of as an exploration of his characteristic and varied contamination of various genres.
So the activity of the MDM museum in Porto Cervo forges ahead in a coherent manner. This show is an investigation into the relationship between art and the mechanisms of communications – as was also the case in the 2008 exhibition devoted to the Artypo works by Mimmo Rotella.
As someone who commuted between Rome and New York and had a vital and positive view of what was happening in the American art world, in the ‘60s Schifano developed his own, parallel activity, one that was quite different to that of Andy Warhol and Pop Art. He interpreted this same age of new mass-communications but by appropriating and rereading advertising’s collective image; this he interpreted with an amazing critical spirit, one that was prescient of the new dynamics of visual culture’s global relationships. His hunger for the world of images allowed him to wander through the genres and icons of the new international social-cultural panorama – from advertising to cinema – all of which he incorporated into his work as “archaeological finds” from current civilisation: he thus created a parallel and unique world, one filtered through his critical and debunking vision.
For this show we will be publishing a full-colour catalogue in Italian and English, edited by Luca Massimo Barbero; with its juxtaposition of images, original essays, and a full documentation of other material – including interviews with the artist – it presents a new and complete overview of Schifano’s work.
GOCIL GROUP S.R.L. : www.gocilgroup.com - info@gocil.it - ph 0789.92225
Inuaguration: Saturday 23 May 2009 at 6.30 p.m.
Venue: mdm – museum Promenade du Port - Via del Porto Vecchio 1 07020 Porto Cervo Arzachena
Information: +39 366.3634012 – www.mdmmuseum.it – direzione@mdmmuseum.com – segreteria@mdmmuseum.com
Opening hours : Tuesday through Sunday, 6 p.m. to midnight.
Entry: free
Catalogue: Skira
Press Office:
SPAINI & PARTNERS +39 050 36660 / 36985 www.spaini.it
Guido Spaini guido.spaini@spaini.it
Matilde Meucci +39 349 2381566 matilde.meucci@spaini.it